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We were initially involved in creating the new One Warkworth logo when it was decided to revitalise the local business association. This was followed up by a 'buy local' campaign. We were asked to come up with some ideas for a billboard campaign that would quickly capture attention and encourage everyone to do their shopping at local stores. The billboards have peppered all over Warkworth and surrounds and have attracted a lot of attention. The humour seems to have appealed to most people, although a few felt that we were shedding a slightly negative light on Warkworth. We are currently designing the second series of billboards so we will aim to maintain the humour but aim for the positive.